Los Angeles, CA · Since 2016 Currently accepting projects
Design that moves people.

Brand identity, product design, and creative production for companies that want to be felt — not just seen.

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Selected Projects

Work that
lands.

All case studies →
01
Solis Botanicals
Brand Identity · Packaging · Art Direction

A luxury wellness brand built for the rituals of the modern home — from wordmark to vessel design.

02
Meridian
Product Design · UX · Design System

A financial product redesigned from the ground up — built around calm clarity and effortless decision-making.

03
Dusk Eyewear
Campaign · Visual Identity · Film

A full brand relaunch for an LA-born eyewear label — shot across the Silver Lake reservoir at golden hour.

Three crafts.
One studio.

We don't separate brand from product, or product from story. Everything is connected — and so is our team.

Brand & Identity

The foundations companies grow into. We build visual systems with longevity — marks, palettes, and voices that feel as right in year ten as they did at launch.

Naming & Strategy Visual Identity Brand Guidelines Packaging Design Environmental Graphics
Product Design

Interfaces, objects, and systems designed to be used and loved. We obsess over the space between interactions — the feel of a transition, the weight of a button.

UX Research UI & Interaction Design Design Systems Prototyping Product Strategy
Creative Production

Campaigns, motion, and film that bring a brand into the real world. From a billboard on Sunset to a launch moment that travels across every platform.

Campaign Design Motion & Animation Photography Direction Film & Video OOH & Print

The Process

How we find
the flow.

Four phases. Zero guesswork. We've refined this over eight years — it's why our clients come back and why new ones find us by word of mouth.

01
Listen

We get obsessed with your world before touching a single design tool. Customers, competitors, culture — everything is signal.

02
Define

Strategy before aesthetics. A clear creative direction your whole team believes in — then we make it beautiful.

03
Create

Ideas become marks, screens, objects, and stories. This is where things get interesting — and where most studios stop too soon.

04
Launch

We ship and we stay. The work never stops improving because we're an extension of your team — not a vendor who disappears.

About the Studio

Built in LA.
Felt everywhere.

Flow State was founded in 2016 by a small group of designers who believed great creative work only happens when every discipline is in conversation — not siloed, not outsourced.

We're 18 people, in-house, based in Silver Lake. We take on a limited number of projects at a time so every client gets the same level of attention, craft, and care.

90+
Clients
18
In-House
8yr
In LA
Awarded

Get in Touch

Let's make
something.

We take a limited number of projects each quarter. If you're building something that deserves to be felt, we'd love to hear about it.

[email protected]